Digitalization, New Media & OTT: Case Study of Ushering New Perspectives for Gender Issues (79677)
Session Chair: Daniel Gilmore
Saturday, 15 June 2024 15:10
Session: Session 4
Room: Salle 269
Presentation Type:Oral Presentation
Technological and digital innovations are of huge significance in contemporary scenarios. From the digitalization of business models and governance to its impact on the everyday lives of common people, digital is the driver of the fourth industrial revolution too. The rise of virtual realities, Web3, and artificial intelligence has led to new challenges and opportunities.
The way the masses consume entertainment and the rise of over-the-top (OTT) platforms are hallmarks of it. Further, media forms an integral part of portrayal, depiction, and features, which leads to stereotypes, biases, and exclusion.
A boom in smart phones and high-speed internet also raises concerns about regulatory requirements for OTT platforms. OTT platforms navigate exponential growth and create an entertainment ecosystem, leading to innovative ideas. There are debates on social norms and identities that have often arisen from OTT content. This becomes a counternarrative to the follies of mainstream perspectives.
OTT content is driven by the idea of a strong woman, challenging stereotypes, and calling out the social gendered dynamics. OTT adds heterogeneity to our understanding of gender. In a demand-driven world, this creates new forms of presentation and representation, adding a tenor of empowerment for women and gender issues at large.
The paper attempts to discuss how, amidst the evolving nature of OTT platforms, they have been able to garner new perspectives on gender issues.
It also discusses case studies from OTT platforms to enlist the significance of engagement with gender issues on a consistent basis, which is beneficial for holistic development too.
Authors:
Chayanika Uniyal, University of Delhi, India
Amna Mirza, Sarojini Naidu Centre for Women’s Studies; Jamia Millia Islamia University, India
About the Presenter(s)
Dr Chayanika Uniyal is a University Assistant Professor/Lecturer at University of Delhi in India
See this presentation on the full schedule – Saturday Schedule
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