Neuropedagogy has gained significant attention in recent years. The literature review explores the theoretical foundations of neuropedagogy and delves into the cognitive processes involved in learning and how understanding these processes can inform teaching practices to optimize learning outcomes. The present study is based on the assumption that there is a dearth of research pertaining to the conceptualization of neuropedagogy and the translation of neuroscientific findings into practical applications for educators. Therefore, this study aims to investigate the effectiveness of specific neuropedagogical interventions in optimizing learning outcomes of business students. Using a mixed-methods approach to gather both quantitative and qualitative data, this research will implement neuropedagogical techniques and assess their impact on learning outcomes. The participants include undergraduate business students at ISCAE-Casablanca in Morocco. The results suggest that students who received neuropedagogical interventions showed significant improvements in their academic performance compared to those who did not participate in the interventions. Also, participants reported increased motivation, engagement, and enjoyment in their learning experiences following the interventions. More specifically, their cognitive skills, namely critical thinking, problem-solving, and information processing have improved. The implications of this paper aim to promote research and collaboration within Business communication and pave the way for more effective and inclusive educational experiences for learners. Future research could explore the long-term effects of neuropedagogy on the retention rates, career success, and overall academic performance of business students. Additionally, investigating the scalability of neuropedagogical approaches across different disciplines and educational contexts would provide valuable insights for educators and policymakers.

Authors:
Tarik Saadi, Groupe ISCAE, Morocco
Myriem Essakalli, Groupe ISCAE, Morocco

About the Presenter(s)
Dr Myriem Essakalli is 'Professeur de l'Enseignement Supérieur'. Head of Marketing and Communication department. Responsible of Specialized Master in Health Management.

Dr. Saadi, an Associate Professor of Business Communication and Curficulum Design. mY research interest in technological advancements influencing teaching approaches further enhances my ability to address the challenges faced in higher education.

Dr. Tarik Saadi, professor of Business Communication and Curriculum Design. My research areas revolve around the impact of technology and innovative approaches in enhancing learning in higher education.

See this presentation on the full schedule – Sunday Schedule

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