Working in the performing arts presents a unique set of challenges for creative entrepreneurs striving to balance artistic values with pragmatic needs. This study addresses a gap in the existing literature by exploring the lived experiences of creative entrepreneurs in New Zealand's performing arts scene. Through 54 semi-structured interviews with individuals across various roles in the industry, including dancers, musicians, directors, and actors, we delved into the nuanced challenges they face.Thematic analysis revealed several key findings. While many participants found their work fulfilling and noted improvements in industry diversity, they expressed frustration with the lack of support from government organizations. Moreover, there was apprehension regarding the utilization of digital technologies to promote their work, highlighting a need for greater digital literacy and support in this area. Additionally, the project-based nature of their work and uncertain demand for their services contributed to feelings of instability, impacting mental health. This research sheds light on the complex dynamics at play within New Zealand's performing arts sector and underscores the importance of tailored support mechanisms for creative entrepreneurs. By addressing these challenges, stakeholders can work towards a more sustainable and thriving environment for creative laborers in the performing arts.

Authors:
Angelique Nairn, Auckland University of Technology, New Zealand
Justin Matthews, Auckland University of Technology, New Zealand
Deepti Bhargava, Auckland University of Technology, New Zealand

About the Presenter(s)
Dr Angelique Nairn is a University Assistant Professor/Lecturer at Auckland University of Technology in New Zealand

See this presentation on the full schedule – Saturday Schedule

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