The term "sophisticated" carries deep-rooted Eurocentric significance that can marginalize and exclude diverse audiences. Originally derived from the Greek word "sophist," meaning wise or learned, its modern usage has evolved to mean refinement, elegance, and worldly, often based in the context of Western cultural norms and standards for color, materials, and aesthetics. This evolution has historically led to the exclusion of non-Western perspectives, reinforcing a hierarchical view of culture that places Western ideals at the pinnacle.

A recent example of this can be found in the trend, quiet luxury, which reflects a lifestyle characterized by refined consumption without overt displays of wealth. In fashion and home décor, this is evident in the use of muted tones and understated aesthetic which embrace the pared-back palette of off-whites found in Scandinavian interiors, or cool, French-girl style consisting of blacks, beiges, camels, and whites. This version of effortless elegance is epitomized by European brands like Loro Piana, Brunello Cucinelli, Toteme, and Celine.

This paper explores the implications of the term "sophisticated" on diverse audiences, particularly those from non-Western backgrounds. By examining its historical context and contemporary usage, I will reveal how this term can perpetuate cultural biases and hinder inclusivity in various domains, including art, fashion, interior design, and education.
By acknowledging and challenging these connotations, we can foster a more inclusive and equitable discourse that celebrates the diversity of human cultures and experiences.

Authors:
Jennie Cook, Virginia Commonwealth University, United States

About the Presenter(s)
Jennie Cook is currently an Assistant Professor of Fashion Merchandising at VCUarts, Virginia Commonwealth University in Richmond, Virginia.

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