Generative artificial intelligence is omnipresent these days. One of the key uses of generative artificial intelligence in higher education is for enhancing students’ learning experience through its ability to respond to user prompt to generate output. Text-to-text generators provide writing assistance to students. Generative artificial intelligence tools are useful research aids for generating ideas, synthesizing information, and summarizing an immense amount of information (Chan & Hu, 2023). Nonetheless, gaps in the literature for future research regarding an understanding of the possibilities provided through generative artificial intelligence in higher education have been identified, e.g. by Crompton & Burke (2023). Such gaps include studies conducted in disciplines like general business management and studies focusing on detecting unexplored possibilities on generative artificial intelligence in higher education. The goal of this paper is to contribute to the ongoing research activities in the field of generative artificial intelligence in higher education in two ways. Firstly, by summarizing the existing literature on generative artificial intelligence in higher education, focusing on its impact on students' learning processes. And secondly, by the empirical results from a qualitative survey conducted in general management course classes in the Business Information Technology Bachelor's degree program (BIT) at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) in autumn 2025. The survey results provide insight into the extent to which students use generative artificial intelligence, as well as which generative artificial intelligence tools are used for which activities in higher education.

Authors:
Brido Schuler, University of Applied Sciences and Arts of Northwestern Switzerland, Switzerland
Michael Pülz, University of Applied Sciences and Arts of Northwestern Switzerland, Switzerland

About the Presenter(s)
Mr Brido Schuler is a School Teacher/Instructor at School of Business at the FHNW University of Applied Sciences and Arts of Northwestern Switzerland in Switzerland

Connect on Linkedin
https://www.linkedin.com/in/brido-schuler-59978084/

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