Presentation Schedule
Face-Negotiation Theory’s Role in Response to Disruption in Curriculum: A Case Study (108863)
Session Chair: Michael Ray Smith
This presentation will be live-streamed via Zoom (Online Access)
Friday, 19 June 2026 13:20
Session: Session 2
Room: Live-Stream Room 2
Presentation Type:Live-Stream Presentation
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This research investigates stakeholder responses following the loss of institutional accreditation for a major. Employing a qualitative approach, the study examines narratives among stakeholders who either accepted, contested, or accommodated the institutional change. Through the analysis among key institutional actors, this study explores how university leadership strategically framed messaging to mitigate reputational damage and maintain program viability for faculty, students, and staff. Drawing on Stella Ting-Toomey's Face-Negotiation Theory, this research analyzes the competing narratives that emerged and examines how these narratives were deployed to shape the program's trajectory. The research explores the way the narratives morphed over several months to reduce conflict among the various publics involved in the loss of a program and the introduction of a new major that blends a business degree with a public engagement (communication) quality. The research employs a descriptive methodology to document the institutional transition process. Among the theoretical contributions, this study highlights the imperative for curriculum leaders to adopt proactive stances in university assessments, particularly when such evaluations expose pedagogical deficiencies that may precipitate accreditation loss.
Authors:
Michael Ray Smith, Independent Scholar, United States
See this presentation on the full schedule – Friday Schedule
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