New emerging trends in academia have underscored the need for questioning historical records as there is clear evidence of potential deliberate exclusion of minorities from scholarly settings. Critics suggested that history has been exposed to dominant forces that contributed to its construction. This claim has created scientific dilemma of whether the historiographical investigations aim at dissolving mystery and reaching reality or just replacing an existent power with a rising authority. Since media thrives on ideological strategies that attempt to frame reality, the recent Netflix Queen Cleopatra docudrama emerged as a salient example of how media reports contentious issues. To this effect, this study aims to investigate the persuasive techniques adopted by 6 scholars presented in the aforementioned docudrama using both quantitative and qualitative research methods. Purposive sampling method was adopted in selecting the corpus and then the data was extracted through manual transcription. As for the qualitative analysis, the study uses critical discourse analysis as a theoretical framework to unravel the logic behind media’s use of persuasive techniques to establish new propositions. As for the quantitative research, SPSS is used to understand frequency and occurrence of these techniques. The results showed how the discourse of the presented scholars was based on subjective mere opinions rather than objective established facts, reinforcing the role of media in shaping reality and passing ideologies.

Authors:
Boudour Gabsi, Carthage University, Tunisia

About the Presenter(s)
Boudour Gabsi is a PHD student enrolled in third year at the Higher Institute of Languages of Tunis, Tunisia, supervised by Professor Mounir Triki, University of Sfax, Tunisia and Professor Malika Temmar, University of Sorbonne, France.

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https://www.researchgate.net/profile/Boudour-Gabsi?ev=hdr_xprf

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